BET’s Rip the Runway is a televised show that celebrates the latest in fashion, music, and culture. So, when it was time to create commercials and social media promos for the show, we reached out to a culture that exemplified the spirit of Rip the Runway: the devotees of AfroPunk. The music festival is a way of life, one that celebrates diversity, authenticity and self-expression.
We made the right call. The AfroPunk community showed up “photo shoot fresh” and showed out for Rip the Runway.