In these brand equity commercials, we lean into unique African American insights that also reflect the McDonald‘s core values and the experience our consumer has with the brand.
In “Late Night” we lean into the insight that, as a community, African Americans feel it’s important to recognize one another, regardless of social status. They both applaud and encourage the determination to strive.
In “Good Things” we celebrate the dedication the demographic has for their communities, regardless of outside perceptions. The theme of loving where you live was central to this idea.