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Copywriter.Brand Evangelist. Creative Director. Advocate. Supernova. Connecter.

rebecca@fameandmarketing.com

Black & Positively Golden

Black & Positively Golden

Black & Positively Golden: In an environment rife with negative images of African American culture, the Black & Positively Golden campaign was created to change the narrative.  As McDonald’s most significant effort to directly target Black consumers in 16 years, the campaign shines a brilliant light on Black culture by celebrating and highlighting excellence and partnering with organizations that uplift and empower the community.

Info
Client:

McDonald's

Tags:

MCD, All Day Breakfast

Date:

February 17, 2020

Category:

Advertising, Quick Service Restaurant

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Rebecca Feaman Williams