Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/65104/domains/rebeccafwilliams.com/html/wp-content/plugins/revslider/includes/operations.class.php on line 2734

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/65104/domains/rebeccafwilliams.com/html/wp-content/plugins/revslider/includes/operations.class.php on line 2738

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /nfs/c04/h02/mnt/65104/domains/rebeccafwilliams.com/html/wp-content/plugins/revslider/includes/output.class.php on line 3679
Black & Positively Golden – Rebecca F Williams

logo

Copywriter.Brand Evangelist. Creative Director. Advocate. Supernova. Connecter.

rebecca@fameandmarketing.com

Black & Positively Golden

Black & Positively Golden

Black & Positively Golden: In an environment rife with negative images of African American culture, the Black & Positively Golden campaign was created to change the narrative.  As McDonald’s most significant effort to directly target Black consumers in 16 years, the campaign shines a brilliant light on Black culture by celebrating and highlighting excellence and partnering with organizations that uplift and empower the community.

Info
Client:

McDonald's

Tags:

MCD, All Day Breakfast

Date:

February 17, 2020

Category:

Advertising, Quick Service Restaurant

logo
Rebecca Feaman Williams