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Copywriter.Brand Evangelist. Creative Director. Advocate. Supernova. Connecter.

rebecca@fameandmarketing.com

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Marines Case Study

When we had to tell the story of how recruits become Marines, we turned to real Marines. Listening to their accounts, we tapped into a unique insight: Many African Americans don't know how to swim, but a big part of Marine Corps training involves swimming. In the ocean. In full gear. While bringing this story to life, we learned that we tapped into a broader insight - that many Marines, from all cultures, found...

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Rebecca Feaman Williams