Copywriter.Brand Evangelist. Creative Director. Advocate. Supernova. Connecter.



Marines Case Study

When we had to tell the story of how recruits become Marines, we turned to real Marines. Listening to their accounts, we tapped into a unique insight: Many African Americans don't know how to swim, but a big part of Marine Corps training involves swimming. In the ocean. In full gear. While bringing this story to life, we learned that we tapped into a broader insight - that many Marines, from all cultures, found...

Rebecca Feaman Williams